I worked on Nike .SWOOSH while at Nike, but I am no longer involved with the product. It is a web3-enabled platform built as a home for Nike virtual creations and a digital community around sport and creativity.

The digital community and experience is a home for Nike virtual creations and uses blockchain-powered technology — or what many call "web3" — to offer an inclusive, equitable place for athletes, creators, collectors and consumers to design and own the future of sport.

There, Nike Members will be able to learn about and collect virtual creations, which are typically interactive digital objects, such as virtual shoes or jerseys, that community members will soon be able to wear in digital games and immersive experiences. In some instances, community members will be able to unlock access to physical product or events like intimate conversations with athletes or designers.

The point: to expand the definition of sport — and serve its future — by democratizing the web3 experience so that everyone can collect, create and own a piece of this new digital world.

Reference: https://about.nike.com/en/newsroom/releases/nike-launches-swoosh-a-new-digital-community-and-experience

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